Style & Consistency Guide

Table of Contents

General Issues

EMDR Therapy

EMDR Therapy should always appear as such in headings or in first reference to EMDR Therapy on a page. After the first mention, it’s permissible to stylize as EMDR. 

EMDR Therapy Training (technically, this is what it is called and how we formally list it; we may still colloquially call it basic training or foundational training yet ICM tries to avoid this on our site) 

Training Consultation or Basic/Foundational Training Consultation; please avoid using a phrase many of us have used before, post basic training consultation. Either indicate that the consultation is Training Consultation, or consultation for those who have completed a full (basic) training, which generally indicates that a trainee is pursuing EMDRIA certification or simply obtaining more consultation after their training is complete. The word “post” has been a source of confusion.

For Training, please use Roman Numerals consistently: Part I, Part II

Consultant-in-Training (CIT) not Consultant Trainees 

Advanced Topics (not Special Topics) – for EMDRIA-approved Advanced Topics trainings

Expressive Arts Therapy

Expressive Arts Therapy should always appear as such in headings or in first reference to Expressive Arts Therapy on a page. Appropriate variations like Certificate of Expressive Arts or Expressive Arts Supervisors do not need to include Therapy.

Continuing Education (CE)

CE must always be used as an abbreviation; please do not use the older abbreviation “CEU” that many of us are used to.

Acceptable references per NBCC (since they are our toughest approval agency, let’s keep these consistent): 1 CE hour, 4.25 CE credit hours

Do not use CE credits alone–yes, they dinged us on this.

Common Confusions with Stylizing
  • In-Person
  • In-House
  • Real-Time
  • Distance-Based
  • Sign-In
  • ADA-compliant
  • Homestudy (one word)
  • ICM Home Office (capitalize)
  • Dr. Jamie Marich (first reference in a paragraph or section); subsequently on that paragraph or page, Dr. Jamie
  • Institute for Creative Mindfulness (first reference in a paragraph or section); ICM is permissible after that
  • $10.00 (all money should have the cents figures)
  • Trainee is generally preferred to student, although it is permissible to use student. In the code of conduct, we use the more precise role of customer and you may also use this term depending on the context.
  • Dancing Mindfulness (not necessary to italicize for any reason on websites; in written documents, you will sometimes see this stylized with italics to refer to the book or to the formal practice or training itself, compared to dancing mindfulness in lower case, indicating the general, person practice)
Ordinals and Related Issues
  • Please use this formatting for numbering: 1., 2., 3., 4., 5.
  • Please use this format for lettering: (a), (b) 
  • Please use the standard bullet point wherever possible
Headings

Headings on all webpage headings ought to be capitalized with the exceptions of a, an, the, with, by, or for (depending on context) (unless those three words are starting a heading); examples:

  • Course Curriculum
  • Diversity and Inclusion Committee
  • About the Instructor
  • Style and Consistency Guide

 

Both “and” and “&” are acceptable, simply be mindful of context

Hyperlinks

Please do not cut and paste a full URL link unless it is contextually appropriate. Please use hyperlinking to highlight a relevant area and then direct the reader there. For example:

Please visit our Dissociation and Addiction Resources Page

NOT

Please visit our Dissociation and Addiction Resources Page: https://www.instituteforcreativemindfulness.com/dissociation-addiction-resources/

Tockify (Calendars)

Uniform Style on Tockify and Calendars for Events

EMDR Therapy Training: Part I (Online)
EMDR Therapy Training: Part I & II (Online)
EMDR Therapy Training Intensive: Part I & Part II (In-Person)
EMDR Therapy Training: Part I & Part II for BIPOC Clinicians (WAITLIST ONLY) (Online)
EMDR Therapy Training: Part I & Part II for Perinatal Mental Health Specialists (Online)
Training Terapia EMDR: Part I & Part II en ESPANOL (Online)

* Indicates program is offered by a faculty member licensed by The Institute For Creative Mindfulness. You will be redirected to their website for more information and registration.

NOTE: All events must have time and time zones. The faculty member’s name should NOT appear in the title; in the small details is fine.

Yoga Skills for EMDR Therapists (Online)
Yoga Skills for EMDR Therapists (In-Person)

Dancing Mindfulness Facilitator Training (Expressive Arts Module A- Online)
Yoga for Clinicians Training (Expressive Arts Module B- In-Person)

Uniform Style on Tockify and Calendars for Consultation

EMDR Group Consultation with Rhea Harris-Junge (no credentials)
EMDR Group Consultation with Rhea Harris-Junge: Phase 2.5 Through the Parts Lens

Please use the second style if group has a special focus

Format for Biographical Listings on the ICM Website

The Institute for Creative Mindfulness needs to have a clear and compliant biography from you on the website. When you first join the ICM team, Beck will work with you to obtain the following pieces of information to get your initial biography formatted correctly. 

  1. Headshot
  2. Pronouns*
  3. Bio (200 words or less version)
  4. Consultation rates and specialties
  5. Website URL and the best email address for you
  6. Phone number
  7. City/State of where you practice
  8. Current CV

If you are not comfortable having any of this information displayed on the website, please let us know what information you would like to be listed publicly on your ICM directory listing.

*The baseline expectation is that ICM team members use their pronouns on their biographical listing in keeping with our Social Justice Mission. If you do not use any specific pronouns, you may put your first name in the pronouns spot. Please feel free to reach out to Beck at beck@instituteforcreativemindfulness.com with questions.

After we initially get you listed, then we will provide you with a WordPress login so that you can make changes yourself, although we will be monitoring these periodically to ensure compliance and consistency. For easy reference, here is the link to set up your account: 

https://www.instituteforcreativemindfulness.com/member-registration/ 

It is important that you provide the one email that is the best way to contact you for your listing, and that you use that same email for your WordPress login.

When you make changes, your biography and other information will go down until an ICM home office member approves it. Although the team reviews updates on a regular basis, please email Beck (beck@instituteforcreativemindfulness.com) when you have changed something. 

Here’s an example of a biography to guide your way:

Suzi Rutti, MSW, LISW-S (she/her) owns and operates the private practice group Rutti Counseling & Consultation, LLC in Columbus, Ohio. She is a co-owner of the Ohio Institute for Trauma and Wellness, LLC and the Central Ohio EMDR Connection, LLC. She holds a Master of Social Work degree from the University of Michigan with a concentration in Interpersonal Practice and Mental Health. She is a Clinical Social Worker that works with children, adolescents, and adults of all ages, and does not have a minimum age requirement. She specializes in the treatment of complex PTSD, dissociation/dissociative disorders, preverbal trauma, sexual violence, childhood abuse, traumatic birth experience, intimate partner violence, and other adverse life experiences. Suzi primarily practices using Eye Movement Desensitization and Reprocessing (EMDR) therapy, and also integrates Cognitive Behavioral Therapy (CBT), Trauma-Focused CBT (TF-CBT), Dialectical Behavioral Therapy (DBT), play therapy, and mindfulness-based practices into her work. Suzi is a senior faculty member with The Institute for Creative Mindfulness and provides EMDR Therapy foundational training and Advanced Topics trainings in Central Ohio. She provides clinical supervision and EMDR therapy consultation as an EMDRIA Certified Therapist and Approved Consultant to clinicians across the nation. Suzi believes in the importance of making high quality trauma treatment accessible to all communities, and has presented to numerous local and national audiences on a variety of topics relevant to the impact of trauma and how best to support survivors.

Please use this formatting for listing your rates, any variations to your rates, and your consultant specialties. In the current system, you will type in your consultation specialties underneath your rates. In the new directory, these will be separate fields with tagging being implemented in the consultation section. 

Rates:

$100.00/hour for individual consulting ($75.00 for agency clinicians and EMDR therapy trainees)

$100.00/two-hour group consultation ($75.00 for agency clinicians and EMDR therapy trainees)

Consultant specialties: Children (all ages); pre-verbal trauma; chronic/complex trauma and dissociation in adults and children

Step-By-Step For Submitting Tockify Consultation Groups:
  1. You are required to submit an entry for each consultation group that you have scheduled on Tockify HERE.
  2. Please label the button Register Here. You can add a link to register directly to your site or a registration page. If you do not have a website or a registration link, you may include instructions for how to register in the Event Description so it is vital that you include your email or phone number. If you do not have website registration capacity, your entry will not have a button.
  3. Please be sure that the box labeled Skip Details Page Completely in the Add or Edit a Promotion Button section is checked.
  4. Please include a headshot for the Featured Image.
  5. Please remember to add tags to your event (online or in-person; Approved Consultant or Consultant-in-Training.
  6. Please make sure that your name appears in the Event Title (for example; EMDR Consultation Group with Irene Rodriguez). This detail is important so that your potential consultees can easily find your groups. In an attempt to standardize the calendar we would prefer that your credentials are not listed in the Event Title, however, you may list your credentials under Event Description.
  7. In an attempt to standardize the calendar, please do not include a location for an in-person event or a zoom link for an online event. That information is hopefully available when they click the link to register and/or receive a confirmation email from you.
  8. You may inform the ICM Home Office when a Consultation Group reaches capacity or if any changes need to be made after the submission is approved.

Here is an example of a Consultation Group Submission following the protocol:

The ICM Home Office monitors and approves submitted Consultation Groups. The Home Office reserves the right to make minor changes to the submissions in accordance with ICM’s Style & Consistency Guide to ensure proper format. The ICM Home Office also reserves the right to reject the event if the proper format is not followed. The ICM team member is then responsible for resubmitting the Consultation Group.

Step-By-Step for Submitting Tockify Events:
  1. If you are a team member who is authorized to run their own trainings, please submit each event for the calendar through Tockify HERE.
  2. Please follow this uniform style for Event Titles on Tockify:
    • EMDR Therapy Training: Part I (Online)
    • EMDR Therapy Training: Part I & II (Online)
    • EMDR Therapy Training Intensive: Part I & Part II (In-Person)
    • EMDR Therapy Training: Part I & Part II for BIPOC Clinicians (WAITLIST ONLY) (Online)
    • EMDR Therapy Training: Part I & Part II for Perinatal Mental Health Specialists (Online)
    • Training Terapia EMDR: Part I & Part II en ESPANOL (Online)
      + The faculty member’s name should NOT appear in the title; in the small details is fine
      * Indicates program is offered by a faculty member licensed by The Institute For Creative Mindfulness. You will be redirected to their website for more information and registration.
  3. In an attempt to standardize the calendar, ALL buttons should read Register Here and be linked to registration for the training.
  4. Please be sure that the box labeled Skip Details Page Completely in the Add or Edit a Promotion Button section is checked.
  5. Please remember to add ALL Tags that are relevant to your event.
  6. Include a headshot of yourself for the Featured Image. If you do not have a headshot or you are working with another trainer and do not have a photo together you may use the ICM logo or a logo of your practice.
  7. Please have the correct dates and times, including time zone listed for your training. If your training is an online EMDR Therapy Training, please use the Part I dates and time for the section titled Event Date and Time. Then, add the dates for both the Part I and Part II in the Event Description after the approvals.
  8. The Event Location should always read Street Address as opposed to Online Event. Although many events are online, we would not like the information to appear here as it keeps the look on the front end clean and the Register Here button should take the trainees to the information that they desire. If your event is in-person, please add the street address for the venue.
  9. Please follow this standardized format in the Event Description section of the event submission:

 

Presented by Jamie Marich, Ph.D. LPCC-S, LICDC-CS, REAT, RYT-500, *42 CE Credits: APA, NBCC, ASWB, OCSWMFT, *Part I: March 3-5, 2021 and Part II: May 12-14, 2021

If you are not authorized to use all of our credit approvals, please use the following format:

Presented by Amber Stiles-Bodnar, M.S.Ed., LPCC-S, LCDC-III, *42 CE Credits: APA, OCSWMFT; NBCC and ASWB credits not offered, *Part I: March 3-5, 2021 and Part II: May 12-14, 2021

For advanced topics trainings, please also indicate EMDRIA in the list:

Presented by: Suzi Rutti, LISW-S and Tammy Moore, LISW-S, *12 CE Credits: EMDRIA, APA, NBCC, ASWB, OCSWMFT

Here is an example of an Event submission that follows the protocol:

The ICM Home Office monitors and approves submitted events. The Home Office reserves the right to make minor changes to the submissions in accordance with ICM’s Style & Consistency Guide to ensure proper format. The ICM Home Office also reserves the right to reject the event if the proper format is not followed. The ICM team member is then responsible for resubmitting the event.

Thinkific Style Issues

Titles on Bundles and Courses

Bundles (currently applies only to EMDR Therapy Trainings):

EMDRIA Approved Online EMDR Therapy Training with Dr. Stephen Dansiger (Jul/Sep 2021)
EMDRIA Approved Online EMDR Therapy Training for BIPOC Clinicians with Lisa Hayes (Sep/Dec 2021)
EMDRIA Approved Online EMDR Therapy Training for BIPOC Clinicians with Lisa Hayes-WAITLIST (Sep/Dec 2021)

  • Abbreviate months to three letters consistently
  • Note that you do not have to set up a bundle if doing a 5-or-6 day intensive (these can be set up as a single course)

Online Courses (EMDR Therapy Trainings):

EMDR Therapy Training Part I: September 12-14, 2021 (with Dr. Mara Tesler Stein)
EMDR Therapy Training for BIPOC Clinicians Part II: September 24-26, 2021 (with Lisa Hayes)

Online Courses (Advanced Topics and General):

An African-Centered Perspective on Bilateral Stimulation and Healing: August 13, 2021 (with Dr. Kellie Kirksey & Dr. Jamie Marich)

The Soul Dissociation: A Comprehensive Course for EMDR Therapists: January 7-9, 2022 (with Amy Wagner)

Online Courses (Homestudy)*

*Please note that although we are using Homestudy in the title, the category reads Self-Paced Distance Learning Courses (Homestudy)

EMDR Therapy & DBT for Trauma-Focused Care- Homestudy (with Rachel Weaver & Dr. Jamie Marich)

The Advanced Practice of EMDR for Perinatal and Infant Mental Health- Homestudy (with Dr. Mara Tesler Stein)

Dancing Mindfulness & Yoga for Clinicians

Dancing Mindfulness Facilitator Training- Expressive Arts Therapy Module A: July 17-19, 2021 (with Irene Rodriguez)
Yoga for Clinicians- Expressive Arts Therapy Module B: November 5-7, 2021 (with Erin Kelly)

In-Person Courses: If using Thinkific to handle any in-person registrations, please put In-Person in front of the course title, as described in above formats.

Setting Up a Landing Page

EMDR Bundles: General Notes and Proper Order

General Notes: (a) set up the landing page for the Bundle, that includes the Part I & Part II courses; (b) make sure that the Part I & Part II courses themselves are hidden, private, and unpriced, otherwise, trainees may find a way to register just for those; (c)the pricing and the publishing of the course happens in the BUNDLE settings; all payment plans get stylized as 2 payments or 3 payments; (d) The Smart Sections on your landing page will not appear until the course is published, (e) If one of your courses goes over to a waitlist, please hide/make the course private, and put -WAITLIST in the title of the course (see examples above), (f) please keep the headings consistently in the purple-blue standard font wherever possible, and main text within sections can be in black.

*The same general notes apply to singular courses, which includes EMDR Therapy 5-or-6-day intensives, or Advanced Topics Course. Please consult the ICM home office if you have any questions.

Bundle Title: Ought to translate over from the title you put in bundle settings

Although ICM permits you to use your own picture for the Bundle or Course icon, we ask that you use our “blurry stars” background consistently for landing pages.

Here are the settings screenshots that you can follow to insert it in the proper place:

Step 1

From the Landing Page, click Banner (bundle)

Step 2

Select Hero Image and then click UPLOAD

Use the below Blurry Stars image for Upload

Subtitle: Please keep it prominent enough before going into training description

Training Description (Must Include the Following Elements)

  1. Any special caveats that you may word as you choose (e.g., for BIPOC trainings or any other special focus)
  2. Main description (please go to one of Dr. Jamie Marich’s most recent EMDR therapy training bundles or intensive courses, which you have access to as an LMS) for latest wording.
  3. After the course description and before the Informed Consent, please make sure the following paragraph closes the main description:

For full description and objectives see our website. Scroll down to the bottom of this page for complete CE and approval information. Please read the following informed consent prior to registering. After completing this initial registration, you will receive an email from Thinkific to finalize your registration and be given access to preliminary course materials in your personalized dashboard.

Informed Consent (By Registering For This Training, You Acknowledge And Agree To The Following:) NOTE: Please consult the faculty Team Portal for the latest language that needs to be included in this Informed Consent, or consult one of Dr. Jamie Marich’s most recent trainings in Thinkific. Please also make sure that all of the hyperlinks work on your Informed Consent.

About The Instructor

Continuing Education Information
NOTE: Please consult the faculty Team Portal for the latest language that needs to be included in this Informed Consent, or consult one of Dr. Jamie Marich’s most recent trainings in Thinkific.

Course Curriculum
Smart Section- Make sure that the following instructional elements from your Part I training in the course bundle are set up as course free previews: Informed Consent & Code of Conduct, Required and Recommended Reading and Resources, Presenter & Assistant Presenters, Course Description and Objectives, Training Agenda)

Elements in Your Thinkific Course Curriculum

EMDR Therapy Training Part I

EMDR Therapy Training: Part I Course Information

    • Your Distance-Based EMDR Therapy Part I Training
    • Informed Consent & Code of Conduct
    • Required and Recommended Reading & Resources
    • Zoom Information and Logistics
    • Presenter & Assistant Presenters
    • Course Description & Objectives
    • Part I Training Agenda & Practicum Assignments

Course Materials

    • EMDR Therapy Part I Training Manual (please upload it)
    • EMDR Therapy Worksheets
    • EMDRIA Required Quiz Study Guide

Video Resources

    • Standard Phases 1-8
    • Mini Demo
    • Phase 1 Client History Telehealth
    • Calm Safe Place/Space Telehealth
    • Container Telehealth
    • Testing Out DAS Telehealth
    • Phases 3-7 Telehealth
    • Explaining DAS
    • Future Template Telehealth

Next Steps

    • What’s Next… Important Follow-Up Information
    • EMDR Consultation for Completing Your Training


Course Evaluation & CE Certificate

    • Completing Your Course Evaluation and Receiving Your CE Certificate
    • Evaluation


*Note: On the EMDR Consultation for Completing Your Training, make sure the “Quick View” link is no longer being used, as we have disabled this page on the main website.


EMDR Therapy Training Part II

EMDR Therapy Training: Part II Course Information

    • Your Distance-Based EMDR Therapy Part II Training
    • Informed Consent & Code of Conduct
    • Required and Recommended Reading & Resources
    • Zoom Information and Logistics
    • Presenter & Assistant Presenters
    • Course Description & Objectives
    • Part II Training Agenda & Practicum Assignments

Course Materials

    • EMDR Therapy Part II Training Manual (please upload it)
    • EMDR Therapy Worksheets
    • EMDRIA Required Quiz Study Guide
    • Dissociation Infographic

Video Resources

    • Standard Phases 1-8
    • Mini Demo
    • Phase 1 Client History Telehealth
    • Calm Safe Place/Space Telehealth
    • Container Telehealth
    • Testing Out DAS Telehealth
    • Phases 3-7 Telehealth
    • Explaining DAS
    • Future Template Telehealth

Next Steps

    • What’s Next… Important Follow-Up Information
    • EMDRIA-Required Quiz
    • EMDR Consultation for Completing Your Training

Course Evaluation & CE Certificate

    • Completing Your Course Evaluation and Receiving Your CE Certificate
    • Evaluation


*The same general notes apply to singular courses, which includes EMDR Therapy 5-or-6-day intensives (agenda will be streamlined), or Advanced Topics Course. Please consult the ICM home office if you have any questions, or for changes in policy (a new sign-in/sign-out system that we’ve been pilot for ICM main office advanced topics courses).

For Homestudy courses, a post-test needs to be added (we are currently using Thinkific for this process). This process is virtually the same as making sure the EMDRIA-Required Quiz is in place for EMDR Therapy Training Part II. Please consult the ICM home office with questions.

As always, please feel free to consult the most recent editions of any course offered by Dr. Jamie for a sample set-up on any of these elements. The ICM home office appreciates you following general font and size guidelines in Dr. Jamie’s courses to assure optimal consistency.

Other Reminders
  • In setting up payment plans, stylize 2 payments or 3 payments (spell it out, do not use 2x or 3x)
  • Make sure to categorize your bundle or course after you publish it
  • If you make any changes to course titles or dates, make sure you double check for any changes to the URL
  • Make sure to hide/make private your course and bundle (if applicable) on the very day you close registration or begin teaching, otherwise, trainees may register after-the-fact. Please do not unpublish the course to ensure that trainees have clear access.
  • When copying a course from another course, make sure that you have: (a) changed all of the dates, (b) update your Zoom links

ICM Logo & General Logo Issues

The Institute for Creative Mindfulness changed our logo slightly at the end of 2020 when the new website format premiered. If you are implementing the ICM logo into any of your materials, please make sure that you are using the update. Several examples and formats of the logos appear below.

Although many of you have your own beautiful logos for your personal business, please be advised that using both logos in promotions may be problematic and construed as co-sponsorship on certificates and in promotions, especially if you are eligible to use ICM’s NBCC and ASWB approval. Please consult Beck with any questions: beck@instituteforcreativemindfulness.com

ICM Logo Downloads

For use on white backgrounds only
For use on ICM blue (#4B5AA8) backgrounds only